Apple has recently activated a new feature which lets you preview iPhone applications in your browser. This feature was previously available only for iTunes, but Apple activated the iTunes Preview feature for iPhone / iPod Touch applications in addition.


On opening an iPhone application page you will see a well defined page with the app logo, price, description, screenshots, rating, reviews and more in a new window or tab.

This is a logical move for Apple to make: the prior way links to iPhone apps were handled wasn’t particularly user-friendly. You still get the option to confirm that you want to open iTunes or do nothing when you click a link to download or purchase apps, but at least now you’ll also get a nice overview of what an app is all about and how other users are liking it.
Next up: iTunes Preview for video content?